01→
Consulting
Embedded consulting for companies needing to apply statistical methods to marketing—ranging from auditing what is broken to building systems that make the incremental revenue from each channel visible.
High Performance · Est. 2020
DATA.
MEDIA.
ROI.
Marketing Science Specialist. 6 years turning data into decisions, and decisions into impact worth R$10M+ in financial efficiency.
DTS / 26
+6
Years
+10M
Effectiveness
+500
Mentored
As featured in
GRUPO BOTICÁRIO ·SOLUT ·STARTSE ·ACCESS BRASIL ·INSTITUTO JOULE ·GRUPO BOTICÁRIO ·SOLUT ·STARTSE ·ACCESS BRASIL ·INSTITUTO JOULE ·
Trajectory
A specialist in Effectiveness.
Statistics graduate. Career mentor. Father of two. A clear philosophy: focus on what moves the needle.
01 / Foundation
Rigor forged in statistics.
A statistics graduate applying statistical thinking to create systems that reduce decision-making uncertainty for marketers, executives, and operators who refuse to work based on assumptions.
02 / Marketing Science
Where marketing meets the P&L
Development of Machine Learning and AI-based solutions that transform media investment into financial efficiency — over R$ 10 million in financial efficiency generated.
03 / Mentor
Multiplying the method.
500+ professionals mentored across data, marketing and strategy. Frameworks that don't just inspire — they change how teams make decisions in their day-to-day work.
The Standard
Lower
ROAS
Higher ROI.
Every campaign I audit teaches the same lesson: ROAS can lie, but the bottom line never does. Chase profit. Scale what remains.
Offerings
Four rooms.
One standard.
Each container is designed for a specific stage. Pick the one that meets you where you are.
02→
Mentorship
A structured mentorship for professionals in career transition into data and Statistics. Frameworks, ongoing support, reviews, and direct contact.
03→
Content
Articles and breakdowns on data, marketing and statistic. Practical frameworks for professionals looking to enter the field — free, no fluff.
04→
Books
The strategic professional, distilled. A summary of everything applied inside the mentorship — how to think, decide and operate with data.